BACKGROUND
15 + years of experience for cross platform projects in UI UX & research. Comprehensive design experience for 2 Decades of delivering aesthetic, cutting edge, engaging design solutions for the diverse clientele across the globe. Leading design workshops, design strategy & defining requirement while managing team of designers, contractors and vendors.
Bachelor in Fine Arts and Certified HFI usability analyst.
Experience in integration of Gen AI tools in design, UX/CX, Metaverse, User Research, Specialized in user-centered digital design, interaction design, micro interactions & visual design.
15 YRS
UI UX Design & Research
10 YRS
GRAPHIC DESIGN
3 YRS
PRINT MEDIA
PORTFOLIO
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HIRA - AI Agent
Haleon healthcare's intelligent assistant agent for Sales Rep to perform their daily tasks more efficiently, cost friendly & real time data driven. The agent is designed to help reps create more personalized, more human like conversational communication which also further understands conversational patterns.
The user testing of the agent showed 54% reduced task completion time and 40% increase in sales.
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1
Google Store - gCMS
Redefined product's CMS platform with to increase in user engagement implementing user centered design principles & approach. My role included User research, recommendation of user centric methodology and implementation , UX strategy & design, UI design with working prototypes, deliver design hand off & support development teams for design implementation.
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​ Crafted more intuitive & advanced product features & existing enhancements which resulted in increased user satisfaction scores at the time of user testing workshops and made the platform more user friendly to complete tasks.
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Lets connect for detailed Case Study
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US based banking client
Built a product for team & task management, Conceptualized and designed security patch creation and implementation product as part of enterprise product.
Conducted Stakeholder interaction, product strategy discussions & ideation to transform digital product experience in multifold. User experience and efficiency has improved by 65%.
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Lets connect for detailed Case Study
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Autonomous vehicle web application for SC
Conceptualized web application for fleet service centers which included my role starting from understanding the requirements from a start up company stakeholders based in USA and delivering prototypes / wireframes , Interface designs and a final working UI interface.
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BDO Mobile banking application
As a project manager, successfully completed Banco de Oro - Philippines online banking app with a goal of better user experience in terms of seamless interactions and to guide users to complete tasks with a leap in design concept from the what existing design offers.
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Lets connect for detailed Case Study
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Car Dashboard Product Response Demo Interface
Conceptualized and designed a digital intrerface as demo interactive experience for potential autonomous service providers as well as individual drivers. The goal was to demonstrate security product demo. I have single handedly executed the project with pre research till interface implimentation and testing.
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Kitchens of USA application
One app serving KOU employees to account all the required inputs for modular kitchen, taken on site locations. Managing huge customer data to generate and generate leads with this application. My role involved starting requirement gathering till visual prototype submission with hands on work on this project. Features include Admin and user profile management as well.
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Delivery application for Web + Mobile
This app was conceptualized for many individual private drivers to take up a ride or a package to deliver within New York city. The objective was to launch an application for private car owners to earn extra bucks with a package or ride drop off.
As an entrepreneur delivered this app with scratch concept till working UI prototype.
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Lets connect for detailed Case Study
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IHCL portal for booking agents
Taj Hotels required a portal dedicated to their booking agents spread all over the world. The agenda was to create agent portfolio and manage bookings with admin panel dashboard mainly.
Managed the team of UI designers with sole responsibility of UX strategy as my expertise.
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Reliance Nippon Mutual Fund
Mobile app and website
Led a team of UI designers along with hands on work on UX strategy and UI implementation as required with process to accomplish self intuitive and seamless user journey to achieve different age group users task completion and increase new accounts of MF funds and goal management.
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Lets connect for detailed Case Study
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